Another sister company of Coastal’s - this time in the production side of this garment decoration industry. Pixel imprints was a drop-shipping company that printed customers’ designs to textiles and hard-goods such as coffee mugs, fabrics, drinkware, towels and much more. I was commissioned to create a brand, design a website, design and add their entire product line-up with a tiered-pricing structure offering price breaks for higher quantities.
Problem: new kid on the block
Pixel imprints had been operating from a single landing page with no shop or any way for customers to purchase their products. They didn’t have a legit logo or any kind of brand. They needed a specific kind of website that offered tiered pricing and a cart but they wanted the cart submitted as a product request (no payments). This would allow their production lead to contact them with a quote.
Explorations
To cut down on costs Pixel Imprints decided to get a logo designed through another avenue. I was given the design and made some minor tweaks and then got to building out their branding.
Product mock-up design
The folks at pixel sold products that customers could have their designs printed on. So naturally their product page images needed to be samples of what the end products could look like.
Since they didn’t have the means to take their own product photos and since I didn’t have time to take that many photos, I did the next-best-thing - I mocked them up. I used a combination of purchased mockups, some of their existing photos. For the one I couldn’t find online I did take images, edit and create mockup files in Photoshop.
Outcome
The folks at Pixel Imprints were ecstatic about the overall design. They loved the tweaks I made to the original logo, the website and the product designs.
In addition to the design work, I also wrote all the product descriptions and contact for pages for SEO optimization. I was able to create a checkout process that allowed the customer to submit a product request, upload artwork and quote prices while still behaving like a traditional shopping cart - minus the payment.
I created product mockups and pages for over 60 individual products and implemented a tiered-pricing structure that would apply the estimated quote price based on the number of items the customers were requesting. This website and brand put Pixel in business and they’ve been going strong ever since.
Reflection
This was one of my most successful projects that I created by myself from start to finish. In hindsight, I don’t think I would have done anything differently.