Technical Experience
Education
Adobe CC Suite
Figma
Color Balance
Usability Heuristics
MS Office Suite
Email Design
UX/UI Design
Logo Design
Content Management
Typography
HTML
CSS
SaaS
Mockup & Prototyping
Web & Mobile App Design
Brand Awareness
Bachelor of Science in Multimedia Design & Development
DeVry University, St. Louis MO - Magna Cum Laude
Hobbies
Abstract Painting
Watercolor
Journaling
Anything outdoors!
Professional Summary
Dynamic Designer offering over 6 years of experience working as a multimedia designer specializing in user-centered web design,
software design and digital marketing design. Skilled in building mockups and prototypes of mobile websites, UI, features, and
enhancements as a result of user qualitative feedback and evaluation. UX researcher with diverse users utilizing remote and
in-person research and interview techniques.
The Aspire Software Company, St. Louis, MO
State Farm, (contract, remote)
Works cross-collaboratively with designers, stakeholders, research and development to ensure consistent usability and design from an omni-channel perspective.
Uses a combination of self-conducted research with consumable research conducted by our research team to drive user-centric designs and workflows.
Primarily focusing on internal systems that support agents in delivering fast and accurate services to customers while always analyzing and iterating based on agents' needs and consumer demands.
Creates experience flows, wireframes, user journey's and end-to-end experiences while providing support through the discovery and development processes.
UI/UX Generalist, June 2022 - Present
Coastal Business Supplies, St. Louis, MO
Oversaw website content for coastalbusiness.com – an eCommerce company using the Magento 2 CMS platform.
Able to build out mood boards before beginning the process of building out wire frames and page layouts.
Designed prototypes to gain client feedback before creating the full site.
Conducted UX research with employees and anonymous personal using remote and in-person research and interview techniques
Built mockups and prototypes of mobile websites, UI, features, and improvements as a result of user feedback.
Created and design graphics, page layouts and product displays featured in our catalogs and website with Adobe CC Suite or user interface design.
Designed full mockups with UI and UX for software and mobile apps utilizing Adobe XD.
Lead website migration to maximize website user interface.
Heavy hands on experience utilizing Adobe CC Suite.
Utilized Illustrator for graphics, print ads, web ads and wireframes too Photoshop for mockups and product photo editing, InDesign for print products, and lastly Dreamweaver for anything coding related or web design.
Mainly utilized Adobe XD as a prototyping and sketch tool
Headed all email marketing design and deployments utilizing Mailchimp
Served as lead project manager and ran the launch of the website redesign – coordinating all content, design and layout and implementing new brand standards guidelines.
Developed strategies for new product onboarding using a UX mindset – choosing and designing a more visually appealing product catalog.
Lead a small catalog team to manage a product offering of over 5,000 products.
Created visual graphics for email marketing, print ads, trade show visuals, website content, blogs and all online marketing efforts.
Created product mockups for review before completing the final project.
Boosted email marketing conversions 7% by maintaining and monitoring all email subscriber lists and refining A/B testing.
Collaborated with multiple departments and companies to maintain visual brand standards and brand narrative.
Web Content/Product Manager, December 2016 - July 2019
Freelance, St. Louis, MO
Clients: Alan Cobourn (https://sendkey.io/ ), Pixel Imprints (https://www.pixelimprints.com/) and Coastal Business Supplies (https://www.goisw.com/ )
Consult on marketing and branding strategies, SEO best practices and UI/UX design
Create custom brand boards for clients seeking a fresh look and brand awareness
Utilize user interface design to create layouts and product mockups for customers
Design and develop high-quality WordPress websites implementing skills in HTML, CSS, and some PHP and JavaScript in combination with graphics using themes like Divi and visual builder
Conduct UX research with anonymous individuals to gain feedback for areas of improvement.
Rebuilt designs based on research feedback and work with QA teams to test product
Experienced with Adobe CC Suite to create anything from graphics on print ads or wireframes to coding and web designing.
Design layouts for resume templates in Microsoft Word for clients to easily edit use.
Utilized Figma as a prototyping and sketch tool
Produce quality graphic design including marketing materials, email graphics, web graphics, graphic art, logo design, brand boards and business cards
Research and provide SEO consulting strategies based on competitor keyword research and content best practices.
Multimedia and Web Deisgner, March 2013 - Present
Case Studies
Transactly, St. Charles, MO
Oversaw, collaborated and completed several large-scale projects including building a new design system, a rebrand, a complete UI redesign on or ahead of schedule.
Acted as the project lead, UX designer, and product owner of a successful UI refresh project spanning the course of nearly 2 years which lead to an increase in lead generation and an increase in conversion rates
Spearhead all design elements, templates and brand consistency within the Aspire product
Created a design system that supported a new UI refresh and unified the design process across the Aspires product team
Collaborate and host cross-team workshops that generate new UI and UX improvement ideas/feedback to the product using a user-centered approach
Produce functional prototypes for user-testing and design validation prior and during the development process.
Conduct quantitative and qualitative research during the entire design-thinking cycle
Presentations to leadership, teams and customers
Heavily involved in the development planning processes using Jira and Agile methodologies
Participate with external resources when needed to complete projects like the UI refresh and brand guidelines
Leading design efforts on mobile applications that support the Aspire main product
Create user-centered designs delivering innovative concepts, wireframes, high and low fidelity prototypes and engaging user experience.
Facilitate various research workshops to collect qualitative data that drives product decisions based on real users.
Cross-departmental collaboration including marketing, product, engineering, and senior-level stakeholders.
Conduct qualitative and quantitative research and aggregating findings into digestible and visually appealing deliverables.
Manage and grow design systems to create a cohesive visual design library used by multiple experiences.
Mentor junior-level designers by conducting 1:1 weekly meetings and design critique workshops.
Develop Design team strategies and goals that align with the company and the product team
Interactively test designs via high and low fidelity prototypes created primarily in Figma.
Lead UI/UX Designer, July 2019 - July 2021
Senior UI/UX Designer, July 2021 - Present
Sherwin Williams, (contract, remote)
Work closely with stakeholders, design and other cross-functional partners to combine 23 order management systems into
one SaaS system.
Facilitate workshops with a design-thinking approach to support the product team in roadmap strategizing.
Conduct remote focus groups to gather insights.
Synthesize insights gathered through various qualitative research methods into final reports to produce product and design
recommendations.
Conducting in-person contextual inquiries to build empathy for user needs and gain insight to customer pain points.